VKTRY Gear
VKTRY Gear presents the only insoles globally that offer true energy return. Engineered specifically for athletes aspiring to elevate their performance, VKs are designed to propel your game to new heights"
Services
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Brand Campaign
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3D Motion Graphics
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Product Launch
The Mission
VKTRY Gear was looking to create a compelling video sequence that articulately demonstrates the functionality and benefits of its insole, particularly focusing on its performance during high-impact sports.
The Challenge
The core challenge was to visualize something not usually seen – the insole inside a shoe. JD Visuals stepped up to this challenge with our advanced 3D animation capabilities. We crafted a unique 'X-ray vision' concept, allowing viewers to see how the VKTRY Insoles integrate seamlessly within a shoe. This approach offered an unparalleled perspective that traditional live-action videos couldn't achieve.
The Impact
The video campaign featuring our 3D animation received over 2.5 million views across various social media platforms, marking a significant milestone in digital engagement. But the success of this project transcends these impressive numbers. It encapsulated VKTRY's vision, highlighting their dedication to enhancing athletic performance through innovative design.
3D Product Animation
In order to reach a larger range of consumers through various avenues of advertisement, JD visuals found it imperative to produce a commercial to showcase the brand along with each unique product
3D Product Animation
In order to reach a larger range of consumers through various avenues of advertisement, JD visuals found it imperative to produce a commercial to showcase the brand along with each unique product
The Process
To create a memorable and effective animation, you need to first understand VKTRY audience and their needs. The process starts by gaining inspiration and making sure you portray the company's personality through the animations.
Animatic
Animatics are used to plan the timing and pacing of animation, using low-resolution images to convey the look and feel of the final piece. An animatic is the precursor to the final animation and is a key part of the planning process. The animatic process allowed a chance for all divisions of production to align which resulted in an overall polished final product!
Final Lighting and Rendering
Once the animatic has been approved, the next step is creating lighting for each scene. Lighting can make or break a high-quality 3D render because it showcases the full potential of your video and brings it to life.
The Results
This case study is a clear example of how JD Visuals transforms challenges into opportunities through creativity, precision, and state-of-the-art 3D animation techniques.