Grin Oral Care
Grin Oral Care has designed and developed a line of innovative and clinically better oral care products to simplify your daily oral care ritual. We partnered together to showcase their products through fun and engaging animations!
Services
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Brand Campaign
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3D Motion Graphics
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Product Launch
The Mission
Grin Oral Care was looking to develop a fun animated video that will be used for customer and investor acquisition. Their goal is to get customers excited about what Grin has to offer while displaying what sets them apart from competitors. Grin was in the process of setting up a distribution meeting with Walmart and sought out JD Visuals for developing a unique video
The Output
JD Visuals researched the target audience to develop messaging and visuals that will resonate with the potential customers. We created a fun and engaging video that represents the happy and exhilarating branding of Grin Oral Care. We highlighted the 6 Flossers along with the unique features of each product.
The Impact
The Grin Oral Care Animation campaign was a huge success! After the completion of the project, Grin showcased the product video at the forefront of their investor/distribution pitch meeting and was able to have their products listed in WalMart and 40 other retailers! Grin's CEO stated, "Walmart and many other investors were BLOWN AWAY by the high-quality animation and how the products jumped off the screen! "
3D Product Animation
In order to reach a larger range of consumers through various avenues of advertisement, JD visuals found it imperative to produce a commercial to showcase the brand along with each unique product
The Process
To create a memorable and effective animation, you need to first understand Grin's Oral Care audience and their needs. The process starts by gaining inspiration and making sure you portray the company's personality through the animations.
StoryBoarding
A storyboard is a visual guide to the production of a video. Similar to a script, it helps you plan shots and understand how they fit together.
Animatic
Animatics are used to plan the timing and pacing of animation, using low-resolution images to convey the look and feel of the final piece. An animatic is the precursor to the final animation and is a key part of the planning process. The animatic process allowed a chance for all divisions of production to align which resulted in an overall polished final product!
Final Lighting and Rendering
Once the animatic has been approved, the next step is creating lighting for each scene. Lighting can make or break a high-quality 3D render because it showcases the full potential of your video and brings it to life.
The Results
Grin Oral Care used our process to develop a clear vision for their product and we guided them through each phase. The benefits of our approach are that we were able to tailor a solution to their needs and maintain clear communication throughout the project. They have received positive feedback as well as investor interest, and they are working with major retailers including Walmart and Target eager to showcase their products!